--- title: "White-Label AI Websites for UK Agencies: £997" description: Static HTML, GEO-ready (ships with /llms.txt), voice-matched white-label site builds for UK agencies in 72 hours. £400 per site cost in, resell at £2k to £5k. Money back if the first site is not live in 72 hours. canonical: https://richardbatt.com/agency-reseller type: page --- # White-Label AI Websites for UK Agencies: £997 _Static HTML, GEO-ready (ships with /llms.txt), voice-matched white-label site builds for UK agencies in 72 hours. £400 per site cost in, resell at £2k to £5k. Money back if the first site is not live in 72 hours._ **Richard Batt** — AI implementation specialist. 120+ projects across 15+ industries, serving SMBs (5-200 employees) worldwide from Middlesbrough, UK (working globally). Contact: richard@richardbatt.com · https://richardbatt.com For UK digital, marketing and creative agencies. Static HTML, GEO-ready by default (every site ships with /llms.txt), voice-matched to your client's existing materials. You sell at £2k to £5k. I build, you brand, you keep the relationship. Money back if your first site is not live in 72 hours. No subscription, no platform lock-in. Live working proof is at getstartedwithai.net (built with this exact stack). Demo client sites include heriot-row-dental.launchkit.agency. Run "curl getstartedwithai.net/llms-full.txt" to see the AI-readable export. ## Published and Featured In WSJ, BBC, InfoWorld, CMSWIRE, Lifewire, The Irish News. ## The Problem: Your Clients Are Asking About AI Search. WordPress Cannot Answer. Three pressures are stacking on UK agencies in 2026. Clients are asking "will this site appear in ChatGPT?" and you do not have a clean answer. WordPress builds take 8 weeks and the maintenance bleeds your margin. Freelancers are quoting £400 for Wix sites and undercutting you on price. The agencies winning in 2026 are not the ones with the best designers. They are the ones with the fastest delivery pipeline, the cleanest AI-readiness story, and the highest per-site margin. That is what this reseller program is: built static-first, GEO-ready by default, white-labelled, 72-hour delivery, £400 per site cost in. ## The Old Way vs the Reseller Stack - 8-week WordPress build per client becomes a 72-hour static HTML build. - Plugin bloat, hacked sites and maintenance drain become static (nothing to maintain, nothing to hack). - The "AI-ready?" question you cannot answer becomes sites that ship with /llms.txt and /llms-full.txt by default. - Generic AI copy that sounds like ChatGPT becomes copy voice-matched to your client's existing materials. - Margin squeezed by Wix and Squarespace freelancers becomes £400 cost in, £2k to £5k sale out (5 to 10 times markup). - You build, you maintain, you eat the lifetime cost becomes: I build, you brand, you sell. Clean handover. ## Six Reasons to Resell Instead of Build In-House 1. **72-hour turnaround.** Static-site stack ships in 1 to 3 days. Your competitors quote 8 weeks for WordPress. 2. **GEO-ready by default.** Every site ships with /llms.txt and a markdown export. AI search visibility comes built-in. 3. **Voice-matched copy.** Trained on your client's existing materials. Reads like them, not like ChatGPT. 4. **Beats WordPress on speed.** Static HTML means 3 to 5 times faster Core Web Vitals, which means better Google ranking. 5. **You own the relationship.** Fully white-labelled. The client sees your brand, not mine. You keep retainer and hosting margin. 6. **Recurring hosting margin.** You charge the client £30 to £50 per month, 20i hosting is about £8 per month. £20 to £40 per month recurring per site, forever. ## Sites We Build for Resellers to Sell Four GEO-ready builds across four different trades, made with this exact stack. This is what you hand your clients, white-labelled as your agency. These are showcase builds for fictional businesses, made to demonstrate the stack. Each ships with /llms.txt, a markdown export and clean static HTML. - **Heriot Row Dental** (private dentistry, Edinburgh): premium private practice, calm high-trust design built to win cosmetic enquiries. Live demo: heriot-row-dental.launchkit.agency - **Holbeck Plumbing** (plumbing and heating, Leeds): family Gas Safe firm, fast mobile-first site that turns emergencies into bookings. Live demo: holbeck-plumbing.launchkit.agency - **NorthCoast Talent** (tech recruitment, Manchester): specialist tech recruiter, clean credible site built to land both clients and candidates. Live demo: northcoast-talent.launchkit.agency - **Iona Renwick** (wedding photography, Cotswolds): wedding photographer, editorial image-led portfolio built to book full seasons. Live demo: iona-renwick.launchkit.agency ## Two Ways In: Starter (£997) and Founding Agency Pack (£2,500) Starter tests the model with one site. Founding Pack commits to a working pipeline with five sites included and discounted per-site pricing for life. Got a bigger team and want to build the skill in-house instead? See the AI plus GEO training options below. ### Reseller Starter: £997 (total value £1,100) Test the system with one site, then decide later. - 1 GEO-ready white-label site built for you (value £400). - Reseller onboarding and briefing template (value £200). - Sales scripts and pricing playbook (value £300). - White-label deliverables, no Richard branding (standard, value £0). - Email support with 24-hour working-day replies (value £200). - Additional sites £400 each after. ### Founding Agency Pack: £2,500 (total value £4,997) Two revenue streams: 5 sites plus unlimited AI chatbots for your clients plus a custom prospect list plus a lifetime discount. Save £1,200 versus Starter plus 5 sites separately. Additional sites £350 each, forever. - 5 GEO-ready white-label sites built for you (value £2,000). - Everything in Starter (value £700). - 1 custom AI-search prospect list: 100 UK businesses in your chosen industry and region, with director details and pre-written cold pitches (value £297). - 5 bespoke Voice-Matching Claude Skills (one per client site) so you can keep generating on-brand content (blogs, social, emails) for each client long after launch, plus a Brand Voice Guide document per client. Each skill is custom-trained on that specific client's existing materials (value £1,000). - AI Chatbot service for your clients. Deploy unlimited chatbots via the Chat Anywhere agency platform. Each client widget is branded as their own business (no third-party branding shown to end users). Sell as a service add-on at £100 to £300 per month per client. 100 percent margin to you, no per-deployment fees (value £1,000 plus). - Founding-agency discount on future builds (£350 per site versus £400, voice-matching skill bundled with every site). Recurring. Secure checkout via PayPal. After payment you are taken straight to the calendar (TidyCal) to book your 30-min onboarding call and send your first brief. ## Not a Reseller Fit? Train Your Team Instead (for agencies of 15+ staff) We do not do reseller deals with teams of 20 plus. But we do train them. The same production-line workflows we use, taught to your designers, content team, account managers and delivery leads. ### One-day workshop: £5,000 (up to 12 people) A single intensive day. AI workflows for content, design and delivery, plus GEO fundamentals. In-person or virtual. Includes a prompt library and starter Claude Skills shipped beforehand, plus a 90-min follow-up session two weeks later. ### Three-day deep dive: £15,000 (up to 12 people) Same content as the one-day, plus two days of hands-on integration into your actual production line. Day 1: AI and GEO foundations. Day 2: workflow audit plus bespoke Skills built for your stack. Day 3: fix-it day on three of your live client projects. Includes a bespoke per-agency Skill kit handed over as source and a 30-day team Slack channel. ### Custom in-house programme: from £25,000 (scoped per agency) For agencies of 20 plus with multiple departments. Rolling training across teams, embedded sessions over a quarter, owned by us end-to-end. Bespoke curriculum, per-team Skills, integrations with your existing tools, quarterly review and roadmap. What gets taught: voice-matched content workflows, AI image generation for assets, GEO fundamentals (/llms.txt, structured data, markdown export pipelines), Claude Skills creation, AI chatbot deployment, and fix-it sessions on your active client work. Best for agencies of 8 plus with active client work. ## Who This Is For (and Who It Is Not) ### This is for you if - You are a UK digital, marketing or creative agency with 2 plus staff. - You sell websites (or want to) as part of your client offering. - You have lost margin to faster delivery or want to scale without hiring. - Your clients are asking about AI search and you do not have a clean answer. ### Skip this if - You are a solo freelancer with no client base. - You only do paid ads or SEO, never web work. - You insist on hand-coding every site yourself. - You are not comfortable selling your client a £2k to £5k website. ## How It Works: Pay, Brief, Receive 1. **Book your slot.** Pay £997. Get the briefing template, sales scripts, and a 30-min onboarding call. 2. **Send your first brief.** Either your own agency site or a client project. One-page brief: content, structure, brand assets. 3. **Site live in 72 hours.** Delivered on 20i hosting, fully white-labelled, with /llms.txt and clean static HTML. Ready to hand to your client. ## Why This Quarter: AI Search Is Real Per Semrush, LinkedIn is the second most-cited source in Google AI Overviews. Per Gartner, 42 percent of enterprises plan dedicated GEO investment in 2026. Per Ahrefs, AI Overview presence cuts traditional click-through rates by 58 percent. You do not need to become a GEO expert. You need to be able to ship a site that is ready for it, and a sales conversation that says "yes, AI search is covered." The reseller program ships you both: site infrastructure plus the sales story. ## Guarantee: First Site Live in 72 Hours, or Your Money Back Once you send a complete brief, your first site goes live within 72 hours. If it does not, full refund. Starter pack £997 or Founding Pack £2,500, your call. The 72-hour SLA is the standard, not a stretch. My name is on this. WSJ has covered the work. BBC has covered the work. If a site is late, I would rather refund you. ## Things Agency Owners Ask Before They Buy ### How is this different from a £200 freelance WordPress build? Three things. (1) Static HTML loads 3 to 5 times faster than WordPress and scores better in Google. (2) Every site ships with /llms.txt and a markdown export, discoverable by ChatGPT, Perplexity, Claude and Gemini. Almost no other site builder does this in 2026. (3) Voice-matched content trained on your client's existing materials, not generic AI copy. You are reselling a 2026 product, not a 2018 one. ### What if the client wants WordPress specifically? WordPress is available as a paid add-on (plus £200 to £500 over the static price depending on site size, with a 3 to 5 day turnaround instead of 72 hours). We build the static version first then port it into a custom WP theme. Most clients do not actually care about the platform once you explain the trade-offs. They care about speed, search visibility and brand match. Lead with outcomes. If they still insist on WordPress, take the upsell. ### How do I price this to my client? The pricing playbook (included in the Starter pack) walks through £2,000, £3,500 and £5,000 tiers based on site complexity. You pay me £400, you keep the rest. Many founding agencies price at £2,500 for a 5 to 8 page brochure site and £4,500 for content-heavy sites. ### How do I actually find clients to sell these websites to? The Founding Pack includes 1 custom AI-search prospect list. Pick your industry (accountants, solicitors, recruiters, estate agents, e-commerce, clinics) and region at purchase, then get 100 UK businesses scored for AI search visibility with director names plus ready-to-send cold pitches. Additional lists are £297 each or £197 per month for ongoing pipeline. Each list is custom-generated, so no two buyers get the same prospects. ### White-label: what does the client actually see? The site is delivered on your domain (or theirs), branded as yours, with no reference to me. You handle the client-facing communication. I provide the build plus a private Loom walkthrough for you. The client never knows I exist unless you choose to tell them. ### How does the AI Chatbot bonus actually work? Chat Anywhere is our white-label chatbot platform, running on an agency-tier account we own. Your Founding Pack lets you deploy unlimited chatbots for your own clients through it. On each client's website the chat widget is fully branded as the client's business, with no third-party branding shown to their end users. You charge clients £100 to £300 per month for the service; we do not charge you per deployment. Use cases: AI receptionist for service businesses (dentists, plumbers, solicitors), booking automation, lead qualification, after-hours support. ### What if I want to learn the system myself eventually? You already get 5 per-client Voice-Matching Skills in the Founding Pack, and every future build comes with its own bundled voice skill at no extra cost. After 60 to 90 days, founding agencies are offered the full Skill Stack License: the site-build skill, the GEO automation skill, the meta-skill that generates new client-voice skills on demand, plus FTP deploy automation and monthly updates. Currently £15,000 one-off or £500 per month. You bring the whole production line in-house and I become a consultant on tap. ### What happens if a site needs an update post-launch? Small content edits: I do them at £75 per edit (you charge the client whatever you want). Structural changes or new pages are scoped per request. Most clients want a maintenance retainer, which is where your recurring revenue lives. Templates are in the Starter pack. ### How fast can I book? Same week. I run 4 founding agency intakes per month, capped by delivery capacity, not demand. ## Results - 120+ Projects Delivered - 72 hr Site Delivery - 5 to 10 times Resale Markup - 15+ Industries Served --- ## More about Richard Batt Richard Batt is an AI implementation specialist who helps businesses deploy working AI automation in days, not months. 120+ projects across 15+ industries. ### Key pages - [Home](https://richardbatt.com/) - [About Richard](https://richardbatt.com/about) - [Blog](https://richardbatt.com/blog) - [Contact](https://richardbatt.com/contact) - [Subscribe](https://richardbatt.com/subscribe) ### Contact - Email: richard@richardbatt.com - Location: Middlesbrough, UK (working globally) - Website: https://richardbatt.com